Fasta Brand
Project type
Branding Design
Date
2023
Fasta is more than just a street food stand: it is a gourmet dining experience in Medellín, Colombia.
Its proposal focuses on innovation and sustainability, offering fresh and delicious pastas in a quick and convenient, ready-to-go format.
The development of the branding and visual identity for their social networks presented the challenge of creating an elegant image that reflected the gourmet quality of Fasta’s offerings while subtly highlighting the “fast” aspect implied in the name.
Context of the Work
Brand Background
Fasta emerged from the vision of an entrepreneur who identified a gap in Medellín’s fast food market—gourmet offerings.
Realizing that there were no quick dining options that delivered premium quality, the idea was born to sell premium pastas rapidly. The name "Fasta" cleverly combines "Fast" and "Pasta," encapsulating the brand's essence.
Previous Challenges
As a brand new venture, Fasta had no prior presence in the market.
The design needed to adapt well, especially for the mobile food cart format, ensuring visibility and appeal in a bustling environment.
Creative Process
I began the design process with brainstorming sessions that focused on evoking elegance and sophistication, much like the delicate nature of spaghetti.
I envisioned a logo design featuring a flowing line that connects the initial "F" to the final "A," symbolizing the smooth and elegant experience Fasta aims to deliver.
